Q2 2024 iOS Trends for Top Delivered Meal Kits and Specialty Foods Apps in the US

In the second quarter of 2024, the delivered meal kits and specialty foods category saw a diverse range of performances on the iOS platform in the United States. Data from Sensor Tower gives us a closer look at the trends for the top five apps in this space.

HelloFresh: Meal Kit Delivery experienced a fluctuating trend in downloads, peaking at approximately 800K in the fourth week of April, and showing a low of around 533K towards the end of April. Weekly active users remained relatively stable, with a slight upward trend, starting at about 11.5K in the first week of April and rising to approximately 12.7K by the end of June.

Vivino: Buy the Right Wine showed more consistency in its revenue, with the highest reported revenue of about $708K in the second week of April, and a dip to around $181K in mid-June. Downloads for Vivino stayed within a narrow band, hovering around the 200-300K range throughout the quarter. Weekly active users saw a modest fluctuation, with the highest at roughly 3.2K at the end of May.

Factor_ Prepared Meal Delivery had a more varied quarter, with downloads starting at a mere 1 in early April, but showing significant growth to 40 in mid-June. Weekly active users for Factor_ were non-existent until mid-May, after which they saw a notable increase, reaching 73 in the third week of June.

CrowdFarming presented limited data, but from what's available, downloads were minimal, with a single download recorded in late April and 21 in late May. No weekly active user data was reported for CrowdFarming.

Green Chef: Healthy Recipes also saw minimal activity, with downloads peaking at 7 in the second week of June. No revenue or weekly active user data was available for Green Chef in the reported period.

For more detailed insights on app performance and trends, Sensor Tower's full reports offer an in-depth analysis for businesses and marketers alike.